Blog
What Is The Donation Motivation?
May 19, 2016
Three motivations shape where a donor gives: convenience, conscience, and community. A video series examines the role each one plays.
Without a donation, there is nothing for a thrift operation to sell. And if there's nothing to sell, there's no way to provide dollars to your non-profit. So it stands to reason we want to appeal to a donor in every way possible, right? We recently discussed three key motivations in the decision for where a donation is made.
- Convenience
- Conscience
- Community
You can watch the first one examining the role convenience plays in a donor's decision making process.
(You can watch the other two videos in the series in our Video Library.) Identifying these different, and often competing, motivations is the first step in crafting a story to engage your donors. Consider educating them. Consider incentivizing them. Consider thanking them. Here's one step we took at KARM Stores to influence the thinking of a donor. What are you doing to capture the imagination of your current and prospective donors?